The self-paced MBA video stripped away complexity, leaving only essential truths. Each frame communicated without requiring sound or advanced language skills. Motion graphics punctuated footage with physical clarity. Stock imagery blended seamlessly with university assets, creating a visual language that transcended words. The ‘Be Different’ platform needed no explanation—it manifested through deliberate editing choices. Traditional academic pacing gave way to something more responsive to modern learners’ needs. Visual storytelling replaced verbal promises. The edit showed rather than described flexibility. Students’ eyes tracked possibilities rather than reading descriptions. The video didn’t just promote a course. It demonstrated the very freedom it offered.
ClientCQUniversity Be DifferentServicesArt Direction, Editing, Motion GraphicsYear2021