Goodlife App Overview

The Goodlife App Overview video needed to accomplish several objectives simultaneously – educate internal stakeholders about the app’s features, justify the development investment, and generate excitement about the upcoming release. I created a video that highlighted the practical benefits of the app, particularly focusing on how digital access would eliminate the need for physical entry cards. The video showcased the app’s functionality while maintaining strong brand consistency throughout. By presenting the features in a visually engaging way, the video helped transform perception of the app from an expensive development project to a valuable member experience enhancement and operational efficiency tool. The video served as an effective bridge between the technical development team and business stakeholders who needed to understand the tangible benefits of their investment.