Barry’s Boot Camp is an intense military-style fitness program that combines strength training, cardio, and high-intensity interval workouts to push participants to their physical limits.
The Hell Week promotion is their signature challenge where participants commit to 7 classes in 7 days, enduring progressively more demanding workouts designed to test mental fortitude as much as physical stamina.
While working at FLG I delivered a range of aesthetic directions for each promotion, twice a year. Eventually the brad settled on a template-based look, but this campaign from 2022 was by far my favourite. Safe to say this campaign drew attention and excited the audience, assisting the incredible team at Barry’s to make the week a success.
Responsibilities: creative art direction, editing, motion graphics, design and execution across all channels. Eventually I created a template-based solution for the team to roll out the promotion efficiently.
