A 44-page research showcase publication highlighting CQUniversity’s applied research initiatives and their real-world impact across diverse fields from marine science to Indigenous health.
Challenge
CQUniversity needed a compelling publication to elevate their research profile and demonstrate legitimacy within the higher education sector. The challenge was presenting complex, varied research projects in an accessible format that would resonate with government bodies, research organisations, and the broader academic community whilst positioning CQU as a serious research institution.
Solution
Developed a magazine-style publication featuring:
- Visual storytelling through researcher profiles and project photography
- Clear research narratives that translate complex academic work into accessible impact stories
- Structured content hierarchy covering research centres, case studies, and fellowship programmes
- Professional design that reinforces CQU’s academic credibility and research excellence
Key Features
- 13 detailed research case studies spanning agriculture, health, marine science, and social innovation
- Researcher fellowship profiles highlighting institutional talent
- Research centre overviews demonstrating breadth of expertise
- Statistics and metrics validating research impact and capacity
Results
The publication serves multiple strategic purposes:
- Brand positioning for CQU’s Research Division
- Talent attraction for prospective researchers and academic staff
- Stakeholder engagement with government and funding bodies
- Institutional credibility within the higher education landscape
Impact
Establishes CQUniversity as a legitimate research institution through compelling storytelling that transforms academic achievements into tangible community and industry benefits, supporting their vision as “one of the top applied research institutions in the country.”
