Growth unfolds at its own pace. The EVP video breathed deliberately slower, giving space for meaning to root across language barriers. Stop-motion seeds bookended human moments. Literal germination paired with professional cultivation. The visual metaphor worked beneath consciousness, not demanding attention but earning it. The usual corporate rush dissolved. Each frame lingered just long enough for ESL viewers to absorb both words and emotional context. Technical accessibility transformed into genuine inclusion. Footage captured faces and spaces, but the seedling narrative carried the emotional weight. What begins as fragile becomes inevitable—both plants and careers require only the right conditions. A montage without this thread would have remained merely pictures. The growth metaphor turned pleasant imagery into a physical promise.
ClientCQUniversity People and CultureServicesCreative Direction, Campaign Concept, Editing, Motion Graphics, Audio EditingYear2021