Machine Cult is a digital font (soon to offer assets) foundry for professional and hobby creatives, sold through MyFonts.
To grow the brand, I developed a social content strategy designed to do more than showcase fonts—it builds desire. Through a mix of static, motion, carousels, and story formats, the content demonstrates real-world usage, drives engagement, and turns attention into action.
Using Buffer to manage delivery across Instagram, LinkedIn, Threads, and Facebook, I’ve maintained a consistent cadence and creative rhythm. The strategy is powered by rotating content pillars—art-led posts, mockups in context, process reveals, and typographic commentary—all designed to maximise scroll-stopping potential and inspire creatives to buy.
Highlights
- +93% follower growth
- +54% engagement lift
- +120% sales growth via organic social
- Multi-platform rollout across static, carousel, reels, and stories
- Audience-first creative grounded in brand consistency and visual intrigue
This project reflects my ability to develop and deliver a complete social content strategy—from creative direction to performance-driven rollout—while staying true to the core of the brand.
