My role with this project was to create a brand for a copywriter, focussed primarily on the residential sales and rental property industry.
The client was a sole trader who built a client base mostly through face-to-face meetings and referral. Therefore the brand itself had the goal of supporting her in presenting a strong and memorable feminine aesthetic which worked for both professional men and women. Social campaigns would be mostly focussed on brand reinforcement and retainment of her growing network.
A content strategy was created, along with a large range of aesthetically striking and minimalist assets aimed at building mental availability and association between premium property and Proper Copy. This strategy was created on the foundation of research such as The effects of brand associations on consumer response, September 2001 Journal of Consumer Marketing 18(5):410-425, DOI: 10.1108/07363760110398808.
